--- title: Envestnet Insurance Exchange Powered By Collaboration Between FIDx & SIMON description: FIDx & SIMON to Integrate to Deliver a Unified Platform Experience for Annuities, Simplifying Income & Protection Solutions for Client Portfolios --- [Resources ](https://fidx.io/resources) # [Envestnet Insurance Exchange Powered By Collaboration Between FIDx & SIMON](https://fidx.io/resources/envestnet-insurance-exchange-powered-by-collaboration-between-fidx-simon) Written by [FIDx](https://fidx.io/resources/author/fidx) | Dec 1, 2021 5:00:00 PM CHICAGO and NEW YORK and BERWYN, Pa., Dec. 1, 2021 /PRNewswire/ -- Envestnet, Inc. announces the advancement of its Envestnet Insurance Exchange through a new collaboration between Fiduciary Exchange LLC (FIDx) and SIMON Markets LLC, which will establish a unified platform for financial advisors to assess annuity products from high-quality insurance carriers and incorporate them into client portfolios. The integrated platform will offer full retail annuities lifecycle functionality, bringing together the best technology from FIDx and SIMON to power the Envestnet Insurance Exchange and enhance the end-to-end experience for advisors. This partnership delivers a consistent user experience, whether advisors access the integrated platform directly via either SIMON or FIDx, or via the Envestnet Insurance Exchange. "This exciting partnership makes it easier for advisors to offer innovative income and protection solutions for their clients' portfolios. Additionally, it broadens our suite of solutions and furthers our mission to help our advisors' clients achieve an intelligently connected financial life," said **Tom Sipp, Group Head of Envestnet Solutions**. "By leveraging the best of what the Envestnet Insurance Exchange, FIDx, and SIMON offer, we are creating a truly holistic, unified solution for managing annuities in client portfolios. We believe this changes the game by mitigating disparate points of access with solutions designed to help investors protect what they have earned and give them options to generate a lifetime stream of income." "The Envestnet Insurance Exchange has changed the way advisors are able to evaluate both commission-based and commission-free annuities. Our carrier partners are finally reaching new advisors who've been difficult to reach in the past," said **Rich Romano, CEO of FIDx**. "The Insurance Exchange has broadened the reach of carriers, making it easier for more advisors to include annuities in their portfolio construction process. Now, with the addition of SIMON, the integrated platform will be supercharged and much more intuitive."    "We listen when the industry speaks, and this collaboration resolves some of the most significant barriers to entry—the difficulties in understanding and purchasing annuities," said **Jason Broder, CEO of SIMON**. "Today, we introduce our collaboration with FIDx as the next big step toward advancing the advisor experience with insurtech. We are leveraging the strengths we each bring to the table to deliver a streamlined experience within Envestnet's ecosystem—a unified, end-to-end platform for brokerage and fee-based annuities." The integration will streamline the entire process of investing in annuities, from pre- to post-trade, within one digital experience, and will include the following: **Pre-Trade Functionality** - Interactive education and training, including NAIC Product Training and end-investor education materials, on-demand and without leaving the platform - Access to a centralized Annuities Marketplace, fully integrated with carrier connectivity for a more intuitive and streamlined user experience - Integration with FIDx's Product Store, which is a single destination for insurance carriers to load, manage and maintain all annuities included in the Marketplace - Interactive analytics to help explain how products work, including: - Comprehensive Product Research and Proposal Offering functionality, including: - Quantitative analysis of product-level features and functions - SIMON Spectrum, which conducts risk analysis to determine the best-fit alignment of annuity solutions based on protection, upside, liquidity, simplicity, and underlier history **Trade Functionality** - Account-Opening Workflow to assist with off-platform trade activity, including an engine for reducing not in good order (NIGO) assessments for documents - Complete integration with application providers to make it easy for advisors to do business with insurance carriers **Post-Trade Functionality** - A new Lifecycle Portal centralizing an advisor's book of business across multiple carriers in one location with: - One streamlined ecosystem spanning the capabilities of SIMON and FIDx to make it easy to see and manage upcoming opportunities and perform reviews of client holdings "The combined power of our best-in-industry offerings will provide distribution firms and their advisors a single point of access for annuity management," said **Mr. Romano**. "All the pieces will be in place to service annuities as a truly viable asset class within an advisor's practice." Envestnet [recently announced](https://c212.net/c/link/?t=0&l=en&o=3376848-1&h=3734926840&u=https%3A%2F%2Fwww.envestnet.com%2Fpress%2Fenvestnet-simon-partner-enable-advisors-offer-structured-investments-fee-based-solutions&a=recently+announced) that it has partnered with SIMON with plans to make structured investments available via the Envestnet ecosystem.               **About Envestnet** Envestnet refers to the family of operating subsidiaries of the public holding company, Envestnet, Inc. (NYSE: [ENV](https://www.prnewswire.com/news-releases/envestnet-insurance-exchange-powered-by-collaboration-between-fidx--simon-301435757.html#financial-modal)). Envestnet is transforming the way financial advice and wellness are delivered. Our mission is to empower advisors and financial service providers with innovative technology, solutions, and intelligence to make financial wellness a reality for everyone. Nearly 108,000 advisors and more than 6,000 companies—including 17 of the 20 largest U.S. banks, 46 of the 50 largest wealth management and brokerage firms, over 500 of the largest RIAs, and hundreds of FinTech companies—leverage Envestnet technology and services that help drive better outcomes for enterprises, advisors, and their clients. For more information, please visit [www.envestnet.com](https://c212.net/c/link/?t=0&l=en&o=3376848-1&h=3718220658&u=http%3A%2F%2Fwww.envestnet.com%2F&a=www.envestnet.com), subscribe to our [blog](https://c212.net/c/link/?t=0&l=en&o=3376848-1&h=1306074177&u=https%3A%2F%2Fenvestnet.blog%2F&a=blog), and follow us on Twitter ([@ENVintel](https://c212.net/c/link/?t=0&l=en&o=3376848-1&h=2878086225&u=https%3A%2F%2Ftwitter.com%2Fenvintel&a=%40ENVintel)) and [LinkedIn](https://c212.net/c/link/?t=0&l=en&o=3376848-1&h=3890583566&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fenvestnet&a=LinkedIn). Envestnet is not a licensed insurance agency and as such, does not sell or make any recommendations related to the purchase of annuity or insurance products. Insurance products are only sold or recommended by insurance licensed financial professionals or through a third-party intermediary licensed as an insurance agency. **Envestnet, Inc. has a financial interest and occupies board of director positions in Fiduciary Exchange LLC (****FIDx).** **About FIDx** Fiduciary Exchange LLC (FIDx) is a technology firm offering best-in-class solutions that seamlessly integrate the brokerage, insurance, and advisory ecosystems. FIDx empowers advisors to utilize guaranteed income and downside protection as core components of their clients' portfolios, all within the wealth management platforms they use every day to deliver comprehensive advice and help clients achieve their goals. To learn more, please visit [https://fid-x.com/](https://c212.net/c/link/?t=0&l=en&o=3376848-1&h=2541017448&u=https%3A%2F%2Ffid-x.com%2F&a=https%3A%2F%2Ffid-x.com%2F) and follow FIDx on [LinkedIn](https://c212.net/c/link/?t=0&l=en&o=3376848-1&h=1485222365&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffidx&a=LinkedIn). FIDx does not provide any advice or make any recommendations with respect to any insurance or other financial products and does not solicit, offer, or sell any insurance or other financial products. **About SIMON** An award-winning fintech company, SIMON is committed to transforming the digital experience for financial professionals, enabling them to better serve their clients. SIMON's intelligent and innovative platform delivers an end-to-end digital suite of tools to more than 100,000 financial professionals, who serve $5 trillion in client assets, empowering them with on-demand education, an intuitive marketplace, real-time analytics, and lifecycle management. With a focus on reshaping the advisor experience, SIMON is setting new industry standards, simplifying the complex, and delivering structured investment, annuity, and defined outcome ETF solutions to investment professionals, centralized within one unique ecosystem. Originally incubated within Goldman Sachs, SIMON launched as an independently operating company in December 2018 under the shared ownership and direction of seven leading financial institutions—Barclays, Credit Suisse, Goldman Sachs, HSBC, J.P. Morgan, Prudential, and Wells Fargo. Growth equity firm WestCap became an investor in 2021. The company is headquartered in New York, NY, with an additional location in Birmingham, AL. For more information about SIMON, visit [www.simon.io](https://c212.net/c/link/?t=0&l=en&o=3376848-1&h=961197918&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fwww.simon.io%26esheet%3D52472102%26newsitemid%3D20210805005729%26lan%3Den-US%26anchor%3Dwww.simon.io%26index%3D6%26md5%3De5a3d787bb4c207fd234db444c2d80cc&a=www.simon.io) and follow the company on [Instagram](https://c212.net/c/link/?t=0&l=en&o=3376848-1&h=3483261940&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fwww.instagram.com%252Fsimonmarketshq%252F%26esheet%3D52472102%26newsitemid%3D20210805005729%26lan%3Den-US%26anchor%3DInstagram%26index%3D7%26md5%3D3a500ed8f26575f035fe87b7ad868414&a=Instagram), [LinkedIn](https://c212.net/c/link/?t=0&l=en&o=3376848-1&h=3042543321&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fwww.linkedin.com%252Fcompany%252Fsimon-markets-llc%26esheet%3D52472102%26newsitemid%3D20210805005729%26lan%3Den-US%26anchor%3DLinkedIn%26index%3D8%26md5%3D2c1b09d40a3182581ba2aea12721dc74&a=LinkedIn), and [Twitter](https://c212.net/c/link/?t=0&l=en&o=3376848-1&h=1369587226&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Ftwitter.com%252Fsimonmarketshq%26esheet%3D52472102%26newsitemid%3D20210805005729%26lan%3Den-US%26anchor%3DTwitter%26index%3D9%26md5%3D8f7cabfc2ca9e0d54ee790d581ce0016&a=Twitter). Securities products and services offered by SIMON Markets LLC, a broker-dealer registered with the SEC, Member [FINRA](https://c212.net/c/link/?t=0&l=en&o=3376848-1&h=2684298842&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fwww.finra.org%252F%26esheet%3D52472102%26newsitemid%3D20210805005729%26lan%3Den-US%26anchor%3DFINRA%26index%3D10%26md5%3Ddd19e23bf18458f0e7396926ae0a49f6&a=FINRA) / [SIPC](https://c212.net/c/link/?t=0&l=en&o=3376848-1&h=3153392500&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fwww.sipc.org%252F%26esheet%3D52472102%26newsitemid%3D20210805005729%26lan%3Den-US%26anchor%3DSIPC%26index%3D11%26md5%3Db1a9a7bf75ffea15994f6525a55c7ca3&a=SIPC). Annuities and insurance services provided by SIMON Annuities and Insurance Services LLC. **Media Contacts:** Dana Taormina JConnelly for Envestnet and FIDx 973.647.4626 [dtaormina@jconnelly.com](mailto:dtaormina@jconnelly.com) Francie Rawson SIMON Markets LLC 877.317.4666 [francie@simonmarkets.com](mailto:francie@simonmarkets.com) SOURCE Envestnet, Inc.; SIMON Markets LLC; Fiduciary Exchange, LLC (FIDx) [View full post](https://fidx.io/resources/envestnet-insurance-exchange-powered-by-collaboration-between-fidx-simon) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "FIDx" }, "dateModified" : "2021-12-06T20:45:30.147Z", "datePublished" : "2021-12-01T17:00:00Z", "headline" : "Envestnet Insurance Exchange Powered By Collaboration Between FIDx & SIMON", "image" : { "@type" : "ImageObject", "height" : 800, "url" : "https://f.hubspotusercontent20.net/hubfs/20438528/Thankful%20post%20%281600%20x%20800%20px%29%20%281%29.png", "width" : 1600 }, "mainEntityOfPage" : "https://fidx.io/resources/envestnet-insurance-exchange-powered-by-collaboration-between-fidx-simon", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png", "width" : 60 }, "name" : "FIDx Resources " } } ```